/
What's not to love about radio – the ultimate Legoland for creatives?
It should be a magical park to play in, but all too often it's formulaic, mundane, and uninspiring.
But at the risk of sounding like Little Mary Sunshine, here's the good news: since today's radio landscape is so barren, on the few occasions when it's done really well, nothing cuts through more incisively. And even though it's often overlooked, radio is still a very powerful and effective medium.
And now a word from my sponsors.
