Print was my first love. Not that I had much choice, because when I first started working in an advertising agency junior writers cut their teeth on everything from low-budget flyers and handouts to catalogues and POP.
But a funny thing happened – the projects began to improve as I got better at writing them. Go figure.
Today, the pundits are predicting the ultimate demise of print, but I believe there will always be a place for great print advertising, and the people who know how to create it.
